How AdClear built Edify Brokers' first digital presence, a full website and social visibility strategy, for a B2B insurance broking firm losing ground to competitors with no online footprint at all.
Edify Brokers is a key player in B2B insurance broking, but had no online presence at all. In a category where buyers increasingly research and vet partners digitally before ever picking up the phone, that absence was actively costing ground to competitors.
The brief started at the most basic level: build a credible digital front door for an online-savvy B2B client base that expected to be able to find, evaluate, and trust a broker online before engaging directly.
The website was built specifically around how a B2B insurance buyer evaluates a broker, credibility, expertise, and clarity of offering, not a generic corporate template.
A social presence was built to extend beyond the website, positioning Edify as knowledgeable and visible in a category where trust is built over repeated exposure, not a single site visit.
The explicit goal was parity and then advantage, stopping the erosion caused by having zero digital presence in a category where competitors already had one.
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