Book Strategy Call
SectorB2B HR advisory & consulting
CategoryHR services, corporate clients
EngagementSEO + SEM + Social Media
Established2011
search, paid and social, pulled together
a B2B HR buyer's research process
look and rank as credible as the firm actually is
The challenge

Eight years of credibility, invisible online.

SimplyHR had eight years of real market presence, providing HR advice and support to a large roster of corporate clients. What it lacked wasn't credibility, it was a digital footprint that matched it.

The brief was discoverability and image: an established firm needed to look and rank like one, so that prospective corporate clients researching HR partners found a firm that looked as credible as SimplyHR actually was.

The approach

An established firm with an outdated footprint needed all three levers, search, paid, and social, pulled together.

Move 01

SEO built for a B2B HR buyer's research process

Organic visibility was built around the specific queries a corporate decision-maker uses when evaluating an HR advisory partner, not generic HR-industry keywords.

Move 02

SEM to close the immediate visibility gap

Paid search filled the discoverability gap while organic authority was being built, ensuring SimplyHR appeared for high-intent searches from day one of the engagement.

Move 03

A slick, contemporary social image

Social media was managed specifically to modernise brand perception, closing the gap between SimplyHR's real eight-year track record and how the brand actually looked online.

The outcomes

A digital presence that finally matches the track record.

An eight-year-old firm now has a digital presence that matches its real-world credibility:
Organic visibility built around the specific research queries a corporate HR buyer actually uses.
Paid search closing the visibility gap for high-intent searches from day one.
A modernised social presence, closing the gap between real track record and online perception.
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