How AdClear helped The Hindu Group launch and scale two new business models, a subscription e-paper and Empower's JEE/NEET test-prep platform, doubling e-paper subscriptions in two months.
The Hindu Group was moving into new territory on two fronts simultaneously: a subscription-based e-paper, and Empower, an online test-prep platform for JEE and NEET aspirants. Neither business model had an established acquisition engine yet.
The challenge was proving unit economics could work on both, subscription revenue that justified the cost to acquire a subscriber, and a viable paid-registration model for Empower, while building from a standing start on each.
Acquisition was built specifically to keep cost of subscription comfortably below subscriber value, not just to grow the base at any cost.
Registration flows for Empower's JEE/NEET prep were initiated and optimised as a genuine, repeatable acquisition channel, not a one-off campaign push.
Both lines were held to the same discipline: growth that proved out the underlying unit economics, not just top-line volume.
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