How AdClear rebuilt the admissions engine at Roorkee Institute of Technology — moving from local visibility to a nationally-relevant lead pipeline across MBA, B.Tech, B.Sc. Agriculture and allied programmes.
Roorkee Institute of Technology is one of Uttarakhand’s top-ranked colleges — strong academics, solid placement record, a programme mix spanning engineering, management, agriculture, paramedical and education. Locally, the brand mattered. Nationally, the digital footprint matched the regional reality.
The brief wasn’t to compete on spend with Tier-1 city institutions chasing the same pan-India student. It was to be findable, credible and decisively visible to the right student in the right cities — the ones where intent and conversion were already proven, and the ones where the next admissions cycle could realistically be won.
Past admissions data identified the cities and regions historically producing the highest enrolments. Campaigns weren’t restricted to Uttarakhand — they were directed where intent and conversion were already proven, and scaled there. Every rupee of media spend went to a city with a track record.
“Best MBA colleges in Uttarakhand.” “B.Tech college with placement support.” “MBA admissions in Roorkee.” Tightly bounded queries mapped to dedicated programme pages. No category-keyword spending that doesn’t convert. Quality scores did the rest.
UG aspirants got campus-life and outcomes-focused creative. PG audiences got ROI and placement messaging. Search captured the high-intent moment; social and display held mindshare in between. Each format played its role — not the same role on different platforms.
Their SEO and Google Ads strategy helped us stabilise our lead flow and improve the quality of inquiries month by month. Every update, every number was clearly explained. It finally felt like we had a team that understands education marketing instead of just running ads.
A specialist legacy meets a saturated market — rebuilding admissions for India’s premier communication and media institute.
View case study
A niche category, built into a scalable enrolment engine — proving the disciplines work on small, specialised audiences too.
View case study30 minutes with our senior team. We’ll diagnose your funnel, benchmark your CPL against our institutional dataset, and identify the three highest-leverage moves for your next intake.
Book Enrolment Audit