How DSC Amplified Visibility and Drove Quality Admissions
Challenge
DSC operates in a highly competitive communication and media education space. Despite its strong legacy and industry-focused programs, the institute struggled with limited online visibility and consistent generation of high-intent student leads.
Solution
AdClear executed a targeted SEO and PPC strategy for DSC—optimizing key program pages, strengthening search visibility, and running high-performing Google Ads to capture high-intent prospects.
Results
About DSC - The Delhi School of Communication, New Delhi
The Delhi School of Communication is a specialized media and communication institute focused on nurturing professionals in advertising, public relations, marketing communication, journalism, and related fields. It has been teaching communication and media studies since 1995 and emphasizes learning by doing with industry-oriented training and practical exposure. DSC alumni work in communications, marketing, creative leadership, and media roles across India and abroad. The institute is recognized for its strong industry ties, guest lectures, workshops, and placement support.
Our SEO Approach:
Our SEO strategy for DSC was designed with a strong business and admissions focus, aligning search visibility directly with lead quality and enrollment goals. We started with comprehensive market and competitor analysis to identify demand gaps and high-intent keywords relevant to communication, media, and marketing programs. These insights guided a structured keyword-to-page mapping strategy to ensure every core program and admission page addressed specific user intent.
Technical SEO:
From a technical standpoint, AdClear conducted a full site audit to identify and resolve issues impacting crawlability, indexing, and page performance. This included improving site architecture, fixing indexing and canonicalization issues, optimizing Core Web Vitals, enhancing mobile usability, and implementing structured data where applicable to improve SERP visibility.
On Page SEO:
On-page SEO efforts focused on optimizing content depth, metadata, headings, and semantic relevance, while ensuring pages were conversion-ready with clear CTAs and admission-focused messaging. Regular performance monitoring, ranking analysis, and traffic-to-lead tracking allowed continuous optimization, ensuring organic growth translated into measurable business outcomes such as increased inquiries, improved lead quality, and stronger admission funnel performance.
Key SEO Strategies Implemented
- High-Intent Keyword Strategy: Identify and target admission-focused, program-specific keywords through detailed keyword and competitor research. Map keywords to dedicated landing pages to capture users at different stages of the decision journey.
- Program Page Optimization: Optimize core program and admission pages with structured content, clear value propositions, optimized headings, metadata, internal links, and strong CTAs to improve both rankings and lead conversions.
- Technical SEO Foundation: Conduct a comprehensive technical audit to resolve crawlability and indexing issues, improve site architecture, optimize Core Web Vitals, enhance mobile usability, fix canonical and redirect issues, and ensure search engines can efficiently access and rank key pages.
- Content-Led SEO: Develop intent-driven content such as admission guides, career pathways, FAQs, and industry-relevant blogs to support program pages, build topical authority, and attract high-quality organic traffic.
- Internal Linking & Site Structure: Strengthen internal linking between blogs, program pages, and admission pages to improve authority flow, user navigation, and keyword relevance across the site.
- Local & Brand Visibility SEO: Optimize Google Business Profile, local listings, and branded search presence to improve visibility for location-based and brand-led searches, supporting trust and discovery.
- Conversion-Focused SEO: Align SEO efforts with business goals by optimizing page layouts, forms, and CTAs to ensure organic traffic converts into qualified inquiries and admission leads.
- Performance Tracking & Continuous Optimization: Track rankings, organic traffic, engagement, and lead metrics to refine strategies continuously, ensuring SEO contributes directly to measurable business outcomes.
Boosted Regional Search Visibility
By refining location-based content and site structure, we improved search rankings across key geographic markets.
AdClear implemented a performance-led PPC strategy aligned with DSC’s admission and inquiry goals. We began by identifying high-intent search queries and audience segments actively exploring communication and media programs. Campaigns were structured around core programs, admission timelines, and user intent to ensure relevance at every touchpoint.
To maximize efficiency, we developed tightly themed ad groups with compelling, benefit-driven ad copies and optimized landing pages designed to convert prospects into inquiries. Continuous bid optimization, audience refinement, and budget reallocation were driven by real-time performance insights. Regular analysis of search terms, quality scores, and conversion data ensured that ad spend was focused on high-quality leads while minimizing wastage.
Paid Media Strategy for DSC
- High-Intent Campaign Structuring: Designed program-specific and admission-focused campaigns to capture users with strong enrollment intent.
- Conversion-Focused Ad Copies: Created persuasive ad messaging highlighting program value, career outcomes, and admissions advantages to improve CTR and lead quality.
- Smart Budget & Bid Optimization: Continuously optimized bids, budgets, and placements based on CPL, conversion rates, and lead quality performance.
- Audience & Keyword Refinement: Leveraged search term analysis, negative keywords, and audience segmentation to reduce irrelevant clicks and improve campaign efficiency.
- Landing Page Alignment: Aligned ad messaging with dedicated landing pages to ensure relevance, improve Quality Scores, and drive higher conversions.
- Performance Tracking & Scaling: Tracked conversions and key KPIs closely, scaling high-performing campaigns while refining underperforming ones to maximize ROI.
Comprehensive Lead Generation
Driving consistent, high-quality inquiries through data-led, multi-channel campaigns.
Admissions Growth
A Story of Strengthening Visibility & Driving Demand
Building a strong digital presence for DSC through targeted SEO and performance-driven paid campaigns—resulting in improved visibility, quality inquiries, and sustained admissions momentum.
Digital Performance Impact
Transforming Strategy into Measurable Outcomes
A combined SEO and PPC approach created a seamless journey—from discovery to inquiry—ensuring prospective students engaged with DSC at every critical decision stage.
Testimonial
Rupanjali Lahiri | Associate Director
Our experience with AdClear has been very positive. They took the time to understand our programs, audience, and admission cycles before working on SEO and PPC. Their campaigns are well-managed, communication is clear, and improvements have been consistent rather than rushed. It feels like working with a team that’s invested in long-term growth, not just short-term numbers
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