How RIT Turned Clicks into Campus Admissions
Challenge
RIT faced challenges in differentiating itself within a highly competitive education sector. Despite strong academic programs, the institute struggled to generate quality leads, improve its online visibility, and convert prospects into admissions.
Solution
Executed a holistic digital transformation for RIT — revamping the website with a student-first approach, optimizing SEO for higher organic visibility, running high-performing Meta and Google Ads campaign, and building an engaging social media presence that resonated emotionally with the target audience.
Results
About RIT - Roorkee Institute of Technology, Uttrakhand
Roorkee Institute of Technology (RIT) is one of the top-ranked colleges in Uttarakhand offering industry-aligned programs in MBA, B.Tech, B.Sc. Agriculture, BCA, BBA, Paramedical Sciences, and B.Ed. Recognized for academic excellence and top placements, RIT Roorkee is a preferred choice among students across India. RIT wanted to partner with a digital marketing agency in Noida which could help generate brand awareness, increase organic growth and leads for their courses.
We implemented strategic SEO improvements — refining content and technical elements to rank RIT’s course pages on the first page for Roorkee-based keywords.
To significantly improve RIT’s organic visibility and attract prospective students across Uttarakhand and beyond, we implemented a comprehensive, higher-education-ready SEO strategy — beyond just superficial ranking tweaks. Key components included:
Key SEO Strategies Implemented
- Content Enhancement: We refurbished and optimized the existing blogs on the website that were thin on content. We created and published new blogs every day and we also updated content on critical pages to align with targeted categories. The content was focused on specific categories to attract the target audience.
- On-Page SEO Optimization: We improved on-page elements, which included internal linking and the optimization of first-fold content and footer sections. We added detailed product descriptions and clear CTAs to encourage immediate action by customers. We also identified crucial technical SEO elements that needed to be addressed, e.g. dynamic rules, schema tags, facet navigation, and core web vitals. Our targeted efforts ultimately led to the website penalty being lifted.
- Off-Page SEO Strategies: We generated 700+ backlinks from 160 referring domains and published premium content on high-authority platforms
- Localized SEO Tactics: We tailored our strategies exclusively for the India market and targeted cities with a Indian student population
Location-Relevant Rankings
The content and structure for the website and center location profiles were optimized for better rankings.
From in-depth keyword research to precise audience targeting, our approach was guided by data and strategy to achieve tangible outcomes.
Our lead generation strategy blended deep keyword insights with laser-focused audience targeting to attract students who were actively exploring engineering and management programs. Instead of broad, generic outreach, we prioritized high-intent users, optimized landing pages, and refined messaging based on real-time analytics. This ensured every marketing rupee delivered maximum impact — generating not just more leads, but highly qualified inquiries that directly supported RIT’s admission goals.
Paid Ads Strategy for RIT
- Targeted Keyword Strategy: We focused primarily on course-specific keywords such as “best MBA colleges in Uttarakhand,” “MBA admissions in Roorkee,” and “B.Tech college with placement support.” Instead of broad keyword expansion, we prioritised high-intent searches directly aligned with the programs RIT offers.
- Geo-Targeting Based on Historical Data: Using past admission insights, we identified regions that consistently produced higher conversions. Campaigns were geo-segmented to prioritise those locations, ensuring ad spend was invested where interest and enrollment likelihood were already proven.
- Multi-Format Funnel Approach: The campaign covered the complete student decision journey. Search ads captured high-intent prospects, while display and social formats increased brand recall and nurtured interest.
- Messaging and Creative Alignment: All ad copies and creatives were aligned to RIT’s core positioning including accreditation, infrastructure, outcomes, and placement support. Messaging was adapted based on audience type; undergraduate aspirants received campus-driven messaging, while postgraduate audiences saw outcomes and ROI-focused communication.
- Continuous Optimisation and Insights-Driven Scaling: Budget allocation was continuously refined based on geography, keyword performance, and lead quality analysis. Ongoing A/B testing helped identify the most effective combinations of CTA, messaging, and ad format.
Over time, the strategy shifted from experimentation to optimisation, improving conversion velocity and reducing cost per qualified lead.
Wide-Ranging Lead Generation
We identified the target audience, crafted relevant ad creatives, and launched campaigns designed to deliver strong ROI.
Testimonial
Ms. Jyoti Badola | Admission Coordinator
"Working with AdClear has been genuinely refreshing. Their SEO and Google Ads strategy helped us stabilise our lead flow and improve the quality of inquiries month by month. What we liked most was their transparency - every update, every number was clearly explained. It finally felt like we had a team that understands education marketing instead of just running ads."
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